Best Ways of Protecting Your Content – Part 1

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Deepak Tiwari

I am associated with CYBERMOUNT Solutions as the Director of Strategic Marketing in IT. My role includes business expansions & testing new industry verticals associated with IT domain. I have an experience of 5 years in international marketing for various business organizations & currently I am working as an entrepreneur in the IT segment. Besides working on strategic alliances & partnerships, I also work as an independent author/writer pouring my thoughts on future technology adoptions on web design & development.

There is no need to tell these days that how much importance does your content holds. It is definitely an asset for any individual or a company. To make an authentic, effective and original content one has to deliver a lot of time and energy.

Today content is regarded as the king for its role in the SEO activities for a website. You would require having an original content in order to attain a higher rank in the Google search engine and for that purpose only you post various blogs, articles, images as well as videos.

But unfortunately many a times your hard earned effort is stolen by some of the geeks via duplicate contents taken from your original………guess how would you feel? If we have a look on the statistics, we see that the content theft is very common and there is hardly any website which is not affected.

Now the question arises as how to deal with the content duplicity and secure your website’s content. Honestly you can’t control each and everybody to take content however you should definitely know as what to do if you are encountered with the content theft.

There is a list of the following steps which you can take in order to deal with the content theft

THE PLACEMENT OF COPYRIGHT NOTICES

There are many blogs, articles, images or videos in the market which are in the public domain and are even free to use on a commercial platform. To avoid any such confusion for your content, you can always place a copyright notice in footer of your website, so that content thieves could come to know that. Apart from this you can also place this notice under the copyrighted piece of content also.

This would not complete eradicate the content theft, however this would at least decrease the theft rate as now the person who is copying would come to know that he is taking a copyrighted article.

APPLYING WATERMARKS

This is also a good way to restrict the content theft, by applying the watermarks on the article, images and videos too. This would disable many content thieves to apply your stuff at other places as your watermark will be visible everywhere.

DISABLING TEXT SELECTION

In some articles you might have seen that you are unable to select the text, the same can be applied on your website as well. Here the content thief shall not be able to copy the text of your webpage directly. However there are other ways as well to fetch the content but at least this feature would restrict the content theft to some extent.

USING GOOGLE AUTHORSHIP

This is a very powerful tool to protect your content and also building the online reputation of your brand. Here what you do is, you simply enter your online material and claim authorship for it via Google.

But here the one thing you should remember is that you should not be using any fake names as such, but in turn you have to specifically mention your true name and identity. However multiple writers can be used at Google Authorship program but all of them have to claim their articles separately.  Once you post your article and claim it under Google Authorship, Google would come to know about the original creator of this content.

SETTING OF GOOGLE ALERTS TO CHECK FOR COPIED CONTENT

With the help of Google alerts you are actually able to not only secure your content but also catch the thieves. Now here what happens is that you copy the text of your content and create alerts accordingly for notifications if they appear online elsewhere.

So if in case the words resembling to your text are discovered somewhere else, and then you get an alert. Most of the times it’s your first paragraph which has a higher probability of getting copied, so separate alert can also be prepared.

So these are some of the points which you can follow in order to protect your content. In our next part we are going to tell you about some key actions which can you take if your content is stolen.