Best Ways to Promote Your Business Online – Part 1

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Deepak Tiwari

I am associated with CYBERMOUNT Solutions as the Director of Strategic Marketing in IT. My role includes business expansions & testing new industry verticals associated with IT domain. I have an experience of 5 years in international marketing for various business organizations & currently I am working as an entrepreneur in the IT segment. Besides working on strategic alliances & partnerships, I also work as an independent author/writer pouring my thoughts on future technology adoptions on web design & development.

No wonder that in today’s world hundreds of companies are trying so hard to promote their business via so many tools. Money is being flowed in gushes on the marketing strategies and their implementations via promotions, advertisements etc. But if we have a closer look we can find out that today there are some other cost effective tools as well where your business can get visibility at an exponential rates which in turn would generate revenues as well.

‘GETTING ONLINE’ is the buzz word today among most of the big as well as small enterprises. There are many online strategies available today which if followed precisely than it can do wonders for any brand or organization. This article showcases some of the cost effective ways of promoting your business via online platforms.


This is the very first and foremost mantra of putting your business online. You can call it as the stepping stone to attain an objective. There are so many web designing companies available who can provide an efficient website to you, however always consider the following points while designing your website.

  • Website design theme as per your business vertical
  • Layout structure
  • Navigation
  • Functionalities involved
  • Content

After your website comes into actual reality you can start promoting and selling/advertising your products and services very effectively. You have to be sure that website is now your company’s identity so it has to be generous enough to pull back your customers online. Thereafter you can go for website directory submissions and making links.


This is a genuine fact that whenever you open up any store, you need to first start advertising to pull the visitors. In the same manner to attract the online audience for your business website you need to first start using advertisement tools such as ‘Pay per Click’. Here you can set a specific price which you would be willing to pay if somebody clicks on your online ad. PPC gives you a freedom to start off an ad whenever you want and you can close it as per your will, besides deciding your own bid.

For PPC campaigns, you can take advantage of Google Ad words PPC programs where you can effectively place your ads on Google search engines.




YouTube is becoming a hot destination where you can go ahead with your brand with all guns blazing. It is indeed one of the most popular and creative ways to showcase your company profile and its working along with its products and services.

With the help of You Tube, today you can upload your company video and put as many links as you desire considering the business subject which in turn can go viral if properly executed. This can make your brand visible to millions in matter of days.

Make sure that whichever video you are posting is objective specific so that it should hit the right person at the right place and at the right time.


Blogs & Forums are the current trends in the online market which prove to be open platforms for discussions and also promoting your business. The reason why these platforms are becoming popular is because of their genuine status and that’s why it could prove to be a major platform for promoting your products or services. Always be sure that the posts should be website promotion friendly.


Email is one of the major methods being followed by hundreds on companies for their online business promotion. Here you create a list of your potential clients with their email addresses, and then you can start promoting your business products/services via sending customized emails online.

This method is really effective if properly applied abiding by certain standards like the mail has be very polite, not too lengthy and very specific. All these things have to be taken care of while sending the mail.


This term does not require any introduction, and if till now you haven’t put your business on FaceBook then what are you waiting for. Now you can make your business visible to this billion user database platform effectively by opening an account in a matter of seconds.

Apart from the regular account of your company profile over Facebook, you can increase interaction and engagement via postings regular updates and relevant news and thereafter you can start using the Facebook advertisement campaign to raise business conversions. All in all this gives you a chance to make company brand and also bring business.

These are some of the useful tips where you can promote your online business effectively. We shall be coming up with some other useful business tips in our next part.