9 Essential Things Your Ecommerce Website Should Have

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Rajdeep Singh

I am associated with CYBERMOUNT Solutions as the Managing Director of the company. My role includes checking the current levels of demand and supply in the online market with respect to web design and development services. I have been working as an entrepreneur in the fields of manufacturing and IT for past 12 years. My current objective is to set the CYBERMOUNT brand on global platform. Besides this, I am also working as an independent author/writer in the context of current online services available in the market.

An E-Commerce is now becoming a basic necessity for millions of entrepreneurs worldwide. This is in fact drawing competition as well. Now to cope up with this online competitive environment and to make a mark, we need to apply some of the essential things which an efficient and scalable E-Commerce website should possess. If we contribute to infuse the essentials required for an ecommerce website, we can definitely boost the online traffic and also raise the conversions.


Always remember that your online store is no more than a dead stone if it cannot sell products online. It should have indeed some powerful stimulators to cause an action like placing an appropriate ‘Buy Now’ button.



You have to consistently look out for product visualization in the websites (categories or grid). Apart from that, you also have to come up with new packages, offers and deals to hold the ground.

By an effective visualization of your product benefits the online visitors can have an overall idea of product acceptance as per their respective needs and requirements. This section helps a lot in purchase


Building trust online is really very important in an ecommerce website because apart from selecting a product for purchase, it is also related to online payments and transactions so it becomes really necessary to make the customer aware about the product information with each and every detail and also the complete payment process.

Apart from these points there are some other things as well which are essential…………..


A clear logo is must for an ecommerce website as it is really necessary to elevate the brand identity online. This in turn helps in bringing originality and confidence for the online visitors to take actions. A clean and visible logo also inspires the visitors to take the brand on a more serious note and with stable thought. This enriches the overall website feel and persona.



Make sure that you come up from time to time with the appropriate deals and offers over your website, and these offers should be effectively placed over the website with maximum visibility for raising more & more conversions. This section is also cause of bringing temptations and also resulting in high volume purchases for a single product or a set of products.



Many a times a purchase is lost at the last moment, if there are shipping charges involved. Henceforth to cover up this lost opportunity, we can come up with the free shipping facility as a highlighter. This is drawing too much of traffic these days. Nobody wants to lose their pockets in delivery charges and that’s why this notification plays an important role in completing a sale throughout without any deviations from the clients. This is of course a must feature to be displayed upon.



The popular products section should be there to create anxiety and appeal. This section is really necessary to make the visitors aware of the latest trends. Now what does this section do is that, it makes the visitors come under a comfortable zone to funnel his or her choice of product selections. This option is highly favorite under the youth segment who continuously want to explore the latest and popular product options.




Shopping carts and login sections are mandatory for any ecommerce website to be completed. These are pure compulsions for any ecommerce website and the search tool is also considered as a necessity for ease of access and product searches.


Payment icons are also compulsory to be placed, as it is required for the customer to know about the payment sources that are available to be accepted.


The social media links have become an important element to be infused in an ecommerce website as these are the ones which are giving a real boost to online sales and as well as ‘Word of Mouth’ for a product getting sold on an ecommerce website.