Important Elements of Web Design – Part 1

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Deepak Tiwari

I am associated with CYBERMOUNT Solutions as the Director of Strategic Marketing in IT. My role includes business expansions & testing new industry verticals associated with IT domain. I have an experience of 5 years in international marketing for various business organizations & currently I am working as an entrepreneur in the IT segment. Besides working on strategic alliances & partnerships, I also work as an independent author/writer pouring my thoughts on future technology adoptions on web design & development.

Learning to know as how to build a professional website design can be a little complicated these days and it’s because of this reason today so many entrepreneurs are looking for website design companies in India.

A top class professional web design is always one the most important factors of building your Internet presence and selected web design companies would try to give its 100 percent to meet the objectives for a particular business vertical.

Via professional web designs, the online consumers are able to fetch the information very easily and this in turn elevates the engagement levels. But merely a design is not enough to pull the online traffic. There are some of the following vital elements that need to be infused within the website design to make it more effective.

THE ARCHITECTURE

It’s always very easy and tempting while designing a site initially as the content infused is very less which is manageable on a single page or few pages only, but the main problem arises when the size of the content (its topics and sub topic) increases. At this point it is not advisable to stuff each and every thing onto one single link.

Today the website design companies in India are trying their levels best to make an appropriate architecture of the website so that an organized state is achieved. As mentioned before about the content being bigger in size gradually, every web development company tries to make more directories (also called folders) and links so as to manage the entire content in an organized way.

With the help of these directories and links, the appropriate content topic is fed in the correct folder and thus anybody can find a particular topic very easily via these directories (folders) and links. This eventually gives a website, a well defined shape. The website’s new link feeds, and dead or broken link can also be tracked easily via an effective architecture.

THE DESIGN

Before you think about anything pertaining to the design, you have to first analyze and understand your target market, your target audience, the product/service being served and the topmost part of analyzing the online consumer behavior.

In the current scenario all the website design companies in India are trying really hard to fetch all this information to make sure that the design is well built. Apart from this there are certain aspects where any web designing company would give its complete focus to develop an authentic design.

Aspects

  • Color – Colors basically hit the subconscious minds of the online consumers. So it’s important to analyze and implement those colors which are smooth in nature and goes very well with the business theme. These days nobody likes the over aggressive colors. So you have to work upon the contrast, saturation, hues and overall sync.
  • Whitespace – It is basically the empty spaces in a design or empty parts in a web page which is required to promote readability. Nobody would be able to detect and read, if everything is crammed together.
  • Typefaces – This is basically associated with the usage of font size and style. Always remember an appropriate size and style is must for the font implemented as it directly makes an impact on the eye of an online visitor for reading part. An improper font might make a negative impression and might make visitor jump off to something else.
  •  Graphics – The image uploading has to be done in such a way so the website optimization is also achieved. The HTML coding and image fixing has to be done appropriately so that the loading speeds are maintained. The image optimization also has to be done.

So these are some of the vital elements required for an effective website design. The other vital points shall be described in our next part.