Major Tips for Designing an SEO Friendly Website

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Rajdeep Singh

I am associated with CYBERMOUNT Solutions as the Managing Director of the company. My role includes checking the current levels of demand and supply in the online market with respect to web design and development services. I have been working as an entrepreneur in the fields of manufacturing and IT for past 12 years. My current objective is to set the CYBERMOUNT brand on global platform. Besides this, I am also working as an independent author/writer in the context of current online services available in the market.

These days it’s not enough to design merely a beautiful and a functional website which satisfy the client’s requirements. A proper implementation of SEO is very much required in today’s competitive environment for marking an authentic online presence. Search Engine Optimization improves the visibility of websites organically in search engines, which has become a necessity for most of the businesses.

Following are some of the major tips for designing an SEO friendly website which are very much helpful in attaining an optimum visibility online.

The Keywords Strategy

Keywords are the most important for any SEO campaign. This is indeed very critical in nature as a wrong keyword might never let you achieve the visibility objective online. So a well defined strategy has to be implemented with respect to this where we have to check our targeted clients, locations, category of business and the potential keywords which are generally used to search your business, product or service by the online visitors.

The Method

  • Generate the potential and appropriate keywords
  • Test the keywords in keyword research tool (like Google Adwords, Word Tracker, Word Stream)

  • Finalize the keywords
  • Start implementing the finalized keywords


The Placement of Keywords

After finalizing the keyword list, it becomes really important as where these keywords would be placed as any wrong placement might impact the website negatively. Following are the places where the keywords can be infused.

  • Title tag
  • Meta description and keywords
  • H1, H2 and H3 tags
  • URL’s
  • Website slogans
  • File / folder names
  • Navigation
  • Footer links
  • Title attribute on links
  • Breadcrumb trails
  • Internal links
  • Bullet points
  • The main website copy
  • Alt text


SEF (Search Engine Friendly) Navigation

You have to build such an effective navigation structure which the search engines can easily follow. This is one of the major issues as many a times the search engines are not able to find a website due to a poor an efficient navigation structure. In order to make the navigation prominent for SEO, you have make it sure that all links & buttons are text based. Avoid the usage of JavaScript which hampers the crawling issues.


The URL’s & Filenames

The URL has to be SEO friendly in nature, so that the search engines can easily identify what the webpage is about. The images incorporated also have to be named with descriptive keywords. An appropriate filename would be able to fetch your image easily and display it in the search results.



The Images Optimization

The image optimization has to be done for fast loading (this improves the search visibility). The image file has to be kept as small as possible. An appropriate image has to be put along with the appropriate content along with relevant image name.  Place your images inside a folder named “images” or something similar so the final URL of the image looks something like this: /images/image.jpg.


Social Media Strategy

The social media platform is also a very important platform for SEO in building relationships and interactions, which finally boosts the brand engagement. In the context of social media you can go ahead with the link building process which is helpful in gaining a lot of online visibility. You can use the platforms of FaceBook, Twitter, LinkedIn, Digg and many others.