Speed Up Your Website – The Race is On

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Deepak Tiwari

I am associated with CYBERMOUNT Solutions as the Director of Strategic Marketing in IT. My role includes business expansions & testing new industry verticals associated with IT domain. I have an experience of 5 years in international marketing for various business organizations & currently I am working as an entrepreneur in the IT segment. Besides working on strategic alliances & partnerships, I also work as an independent author/writer pouring my thoughts on future technology adoptions on web design & development.

Gone are those days when people used hang on a particular for more than half a minute. Today if your website is taking too long to upload (I mean a few seconds more), your online visitor is gone resulting is another loss of business opportunity. The website upload is a major critical factor for producing more and more online footfalls.

That’s a major concern these days with an effective website. You need to have a clean website design which is effectively coded and takes less than 2 seconds to load. That’s how you will become a differentiator in this competitive market and generate traffic with positive inclination.

If your website has got an optimum speed which doesn’t let your online visitors wait anymore, then you are a clear winner in this competitive race.

There is a collection of some vital statistics clearly showing the users online behavior and the impact on the companies in the context of website speeds.


  • Shopzilla increased page load time from 6 seconds to 1.2 seconds and increased revenue by 12% and page views by 25%.
  • AOL documents that visitors in the top 10th percentile of site speed viewed 50% more pages than visitors in the bottom 10th percentile.
  • Yahoo! increased traffic by 9% for every 400 milliseconds of improvement.
  • By reducing the website by 2.2 seconds Mozilla estimates that 60 million more Firefox downloads occur every year.
  • A 1 second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
  • For every 100ms increase in load time of Amazon.com decreased sales by 1%.
  • Google discovered that a change from loading a 10-result page in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20%.
  • Google Search found that a 400 millisecond delay resulted in a -0.59% change in searches/user. What’s more, even after the delay was removed, these users still had -0.21% fewer searches, indicating that a slower user experience affects long term behavior.
  • Another study by Google found that an extra 500ms in loading time resulted in 20% drop in traffic.


  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load.
  • 88% of website users are likely to never return to a website where they felt they had a bad user experience
  • 52% of online shoppers claim that quick page loads are important for their loyalty to a site.
  • 14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
  • 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.



  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
  • 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
  • 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.

Now all statistics clearly reveal that how important is it for your online audience as well as for your business.

There are some of the issues because of which your website’s upload might get a little slow. These are listed below……..

  • Presence of large images.
  • Widget/Plugin overloads.
  • Incompatible browsers and applications.
  • Too many advertisements also turn the website slow.
  • A heavily designed website theme also becomes an obstruction in website upload.
  • The presence of too many sign up forms.
  • Infusing affiliate codes also turn a website slow.
  • Integration of an analytics code may also turn your website slower.



  • Page Speed – Created by Google, it is a Firefox add-on that displays the performance of web pages and provides suggestions for improvement.
  • Pingdom (Load Time Test) – It’s a free online tool to test the individual pages and it can easily find bottlenecks of a given web page from the perspective of a first time visitor.
  • Google Analytics (Site Speed Report) – Its shows the website performance displaying the speed of your website by various visitors all across.
  • YSlow – It’s free tool developed by Yahoo that makes recommendations to improve websites speed on the basis of its webpage analysis.