Recent Statistics on Online Reputation

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Deepak Tiwari

I am associated with CYBERMOUNT Solutions as the Director of Strategic Marketing in IT. My role includes business expansions & testing new industry verticals associated with IT domain. I have an experience of 5 years in international marketing for various business organizations & currently I am working as an entrepreneur in the IT segment. Besides working on strategic alliances & partnerships, I also work as an independent author/writer pouring my thoughts on future technology adoptions on web design & development.

The reputation is always considered and taken on a priority note for any company, organization or any famous celebrity. And this reputation is turning digital in leaps and bounds that automatically points the significance of online reputation today.

There are some of the keys stats listed below which show that how online reputation is calling for different kinds of actions. These stats have been taken from some of the finest and reliable sources whose details are mentioned at the end of this article.


The Key Online Reputation Stats…

  • 70 Percent: 70 percent companies rejected a candidate because of something they found on social media.
  • 68 Percent: 68 percent of hiring managers, hired candidates because of something they saw on social media.
  • 39 Percent: Thirty-nine percent of the hiring managers said that the candidates’ social media presence indicated that they’d be a good fit for the company or not.
  • 75 Percent: In a 2010 Execunet survey, 75 percent of HR professionals indicated that they were required by their employers to search for information about job candidates online.
  • 89 Percent: In the same survey, 89 percent of recruiters said that they felt it was absolutely fine to do an online search on job candidates before interviewing them.
  • 90 Percent: 90 percent of recruiters consider that a regular Google search on candidates is one of the best practices.
  • 46 Percent: As per Ruby Media Group, 46 percent of HR representatives said that they’d found “digital deal breakers” in their searches, which included ethical issues and felony convictions.
  • 2 Percent: A marginal 2 percent of recruiters say that they do not conduct online searches about job candidates (Surveyed by Microsoft).
  • 78 Percent: 78 percent of those in hiring positions use search engines to check up on job applicants.
  • 63 Percent: 63 percent of those in hiring positions use social networking sites to check up on job applicants.
  • 27 Percent: A marginal of 27 percent use professional background checking services.
  • 86 Percent: 86 percent of recruiters said that a good online reputation would increase the chances of a candidate getting hired.
  • 7 Percent: 7 percent of recruiters actually followed candidates on Twitter.
  • 26 Percent: 26 percent of colleges research student applicants by conducting online searches.
  • 63 Percent: At 63 percent, IT is the industry most likely to review candidates online.
  • 87 Percent: 87 percent of people consider a CEO’s online reputation when forming their opinion of his or her firm.
  • 16 Percent: 16 percent of executives are scared that something online could hinder their own job prospects.
  • 15 percent of applicants feel it’s appropriate to check a candidate’s photo sharing service for inappropriate content, while 59 percent of recruiters feel its ok to do so.
  • Stats on what can prevent you from getting a job….

        58 percent of HR professionals say concerns about lifestyle

        56 percent say unprofessional online comments

        55 percent say inappropriate photos.

  • As per survey by Harris Interactive, in terms of social networks used by recruiters to examine candidates…           

        75 percent used LinkedIn

        48 percent used Face book

        26 percent used Twitter

  • The top three things that turn off prospective employers are…

       41 percent – Pictures or information about drugs or drinking

       40 percent – Inappropriate photos

       29 Percent – Poor communication skills

Sources:, Ruby Media Group,,,

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